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WhatsApp Business for nonprofits

Free business messaging app, plus a paid platform for sending messages at scale.

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What it does

The WhatsApp Business app is free and lets an organization message people from a business profile with quick replies and labels. Groups that need to message many people use the WhatsApp Business Platform, which charges per delivered message based on the message type and country. Replies within a customer service window are not charged.

What nonprofits pay

Free

Pricing checked November 6, 2026. Source. Prices change. Check with the vendor before you buy.

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